
Titles of books, short stories, poems, are very important.
Corporations spend millions to find the name of a product. Thought should be put into how you title your creative product.
Let’s discuss book titles. The first thing anyone hears about is the title of your book. It even precedes the cover. Once the artist knows what the title is, he/she can work on the visual concept. Think about what you will call your book. Here are some things to think about:
.It should give an idea of what the book is about.
.It should be easy to say.
.It should be memorable.
.It should grab your attention.
When we were deciding on a title for our manuscript, Dread and Splendor: Paintings and Poems for a New Earth, we tried out a lot of titles. The first one was “Dreadful Splendor” from a W.B. Yeats poem. This was taken by a previous book, so we changed it to “Dread and Splendor.” We thought this encompassed the “splendor” of the art and poems and the “dread” of the environmental crisis. Then we decided this didn’t really tell what the book was about and we added the subtitle “Paintings and Poems.” At first we had “Paintings and Poems for a New Planet.” But then we thought it sounded too much like speculative or science fiction. So it became “Dread and Splendor: Paintings and Poems for a New Earth.”
The same is true of a short story, poem or play title. Editors look at hundreds of poems and short stories.
If you follow the guidelines above, you’ll draw attention to your piece from the beginning and have less change of being passed over.
Sometimes for titles a phrase can be used from the manuscript can be just the right thing. If you have a concept that is long, write it down and then edit it.
Try discussing your book using the title and seeing if people understand and appreciate what you’re saying. See if they ask questions and are interested in the title and what you have to say.
Choosing the perfect title is mostly about trial and error. If you try out a number of titles, the best one becomes clear.
I will be blogging monthly, taking about the production of Dread and Splendor: Paintings and Poems for a New Planet through publication and beyond. Follow me here.








