There are many types of blogs out there, from buying a car to reading graphic novels. Read some of those blogs and you will get a sense of your competition. Try focussing on a theme for your blog. If you have a sense of what you want your theme to be, look for similar blogs and read them.
Standing out and finding readers for your blog is a challenge. Finding a theme for you blog can help to brand your blog for the right audience. What are you passionate about? What do you want to write about? What is your expertise? All these things should guide and focus your content.
I have a literary blog. I am most interested in writing, the writing process, books, publishing, readings. This is what my blog is about. I blog announcements of new books and events on Tuesdays and I blog about the literary life, writing and blogging on Thursdays. Consistency is important.
My most recent collection of poetry, Touch My Head Softly, was published recently by Finishing Line Press. It’s about my experiences with my partner, who died of Alzheimer’s in his sixties. Check it out: