Years ago, an artists success was determined by art critics, collectors and publishers. Today, this has changed. Today these people are no longer in power and the writer is often an entrepreneur if she/he wants to make an income from her/his writing.
Vincent Van Gogh chose not to go commercial and only sold a few paintings in his life. Andy Warhol created The Factory to create and promote his work as an assembly line process. Writers also fall into different categories of commercialness. Some just prefer not to publish and read and write within circles of writing groups and friends. Others put a lot of effort into reading, blogging, working with publishers, etc. in order to sell copies. Some writers publish and promote their own books, while others publish with publishers and work in conjunction to promote the book.
Today’s artist/writer may have to brand their work, build an online presence, and stay aware and use social media trends. Margaret Atwood, with her book Testament, the sequel to A Handmaiden’s Tale, attracted hundred of fans to her book launch in London by having women dressed in red capes and white bonnets. She also simulcast it in three cities. She has been on the best-seller’s list many times.
Writers have to develop other skills besides writing to sell copies of their books. This means taking advantage of social media, blogging, and podcasting in order to reach potential customers. A writer has to decide how much time she/he wants to spend on promotion, which does take away from the creativity.
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